Brand Yourself!

If I learned anything from my days at Glacier Bay DVD (still the most recognizable brand on eBay), you need to have a lot of eyeballs see what you are offering, before you actually make any money.

The same idea works for exposure to your content or products. The more eyeballs that see your stuff, the more potential you have for making a living at this. That's why I frequently leave comments on blogs and in forums. As a blogger, I appreciate when readers leave comments on my posts and I regularly click back to their site to learn more about them.

I also use one public user ID (rksmythe) on all of my social network accounts for consistency and visibility. I also don't post anonymously on blogs and forums because after awhile people remember your name. Type in rksmythe or Randy Smythe in any search engine and you will see links to my content.

Believe me, if anybody is looking for me they can find me (on second thought, that might not be so good). A brief note of caution; don't use your public id as your private id for online banking and other personal accounts.

My readers come from all over the world but they don't all find me the same way. My Squidoo readers are not the same readers as my blog readers, though if I'm doing my job right there will be a lot of cross-over readership. You need to open up a spot on the web where your readers/customers congregate and then write interesting, fun, insightful content and they will follow you to your other content and products.

Think of every social networking site on the web as a window to your content/products, its simple to create a profile and once you've done that you can move on. Regularly update the sites that bring you visitors. Don't spend a ton of time on sites that don't drive traffic to your content or products.